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If you’re the happy owner of a site, whether you’re attempting to offer a specific product/service or simply amusing individuals with a blog site, you’ll understand there are specific difficulties that come your way. The idea of creating content for the first time can be daunting and then the problem becomes creating high-quality content consistently. There’s another issue many website owners have; how to find the best keywords for a website.
As all of us understand, keywords are a vital part of Search Engine Optimization (SEO) and it’s been this way for several years. In spite of lots of modifications in SEO through the years, keywords laid the structures for the process and will always play a crucial role in the outcome. Keyword research will be an important step but many struggle with the whole process … which is why we’re here today if you’re to find success within your niche!
Importance Of Keywords
When people start their search online they generally go to Google and start with a simple search. When we search ourselves, we trust the website to bring up the most relevant results and this allows us to have the most valuable experience. Question is how do the websites know which web pages to show us for the best experience? Among other things, it’s phrases and keywords.
Sure, online search engines likewise utilize images and links to examine the experience of any offered website however keywords supply the base. If someone searches ‘green baseball bat’ into Google, the online search engine will rapidly examine the sites that often discuss green baseball bats since these are the websites probably to hold the info the searcher is searching for. With keywords, these are the most frequently browsed terms within your specific niche so it’s in your interest to discover the very best keywords to incorporate within your content.
Keyword Value
Before we look into methods of finding keywords, you first need to discover the value of a specific keyword. As mentioned previously, one way to discover this is to review the most common keywords within your particular niche.
If you can find keywords that have interest but with less competition than the most common keywords, this could be a great starting point to build your brand and website. With this in mind, let’s take a look at how to find the best keywords for your website.
Step-By-Step Guide To Finding Keywords
Step # 1: Keyword Research Tool
By going through a process of extensive research, you could find your own keywords but this would take hours and it simply isn’t necessary any longer. Considering the many superb options we have available on the market today, we recommend looking towards these. We recently did a Jaaxy Keyword Research Tool Review which could come in handy.
Among other things, Jaaxy allows users to find the most important keywords within any given niche. Considered perhaps the most advanced keyword research tool in the industry, it’s a platform that appreciates the new keywords that seem to arise every day and utilizes this information rather than ignoring it or trying to fight it in some way. With a platform like Jaaxy, it allows you to reach the promised land of keywords that have little competition and this often allows businesses or affiliate marketers to get a foothold in the market.
At this point, the volume doesn’t necessarily play a huge role because you’re focusing only on the keywords that apply to your niche. A little later, we’re going to talk about refining your keyword list and assessing the competition on each so don’t worry about volume if this is a statistic you have available. This is something you’ll have in your arsenal for later in the process if you choose to go with Jaaxy.
During this phase, you should be looking to create a list of positive keywords you can start to use in the coming weeks. Because, alongside the keywords, you’ll also get keyword variations you might not have considered yourself.
With keywords, the different variations can be very important because many people use terms that are less obvious and something you wouldn’t even think of when doing manual research. If you’re the owner of a brand-new website, you don’t have historical information to use as a prediction of future trends so you need this portfolio of keywords to carry you into the next phase of operation.
Step # 2: Refine the Keyword List
Once you have your list of keywords, this is great but it still has no value to you until you actually start using them. With your list handy, is every single one of them relevant to your niche?
Step # 3: Assess the Competition
If your niche is competitive, you’ll be wasting your time trying to compete on the most-searched keywords because there will be thousands of others trying to do the same thing. The more competition on a single keyword, the harder you’ll find it to stand out in the crowd.
As long as you choose the right program in the first step, you should have access to a number of statistics and this will tell you how likely you are to reach the first page of results. You can also find information regarding how much it’s costing to gain a single click. As long as you use the information available to you, there’s no reason why you can’t use the niche you’ve chosen and make progress in the market.
Over time, remember that keywords change and your niche is also likely to change. Rather than finding some keywords and then targeting these for three years, be willing to adapt to your market and keep up with the times.
Tips To Find The Best Keywords For SEO
To finish this ‘The Best Keywords For A Website’ guide, we want to provide you with some additional tips on how to use these keywords and how you can keep progressing over time.
Learn How to Use Them
Sure, in years gone by, it was simply a competition of which website could use a single keyword the most. Rather than choosing the site with the most keywords, the search engines can calculate which sites offer the most valuable experience.
Let’s not forget, the only goal for the search engine is to provide all searchers with a great experience so they’re more likely to return in the future. You’ll find the first page of results if you can offer the best experience by utilizing keywords and many other tactics.
Know Your Audience
Too often, we find businesses and affiliate marketers choosing keywords that fit their niche but not their audience. Before conducting keyword research, take a moment to consider your average visitor and what they’re looking for when they come across your website.
Are they researching your industry? If you can map out their research process, you can catch them at the right stage, answer their questions, and provide a valuable experience to all who visit.
Analyze the Competition
When it comes down to it, SEO is all about ranking higher than the competition so we struggle to see how so many people forget to even consider the competition when performing keyword research. When creating a traditional marketing plan and even pricing your products/services, the competition is a key factor so why should this be any different in keyword research?
With a tool such as Jaaxy, the whole idea is to actually watch the competition, assess why their websites are performing so well, where they’re ranking, and how you can use this knowledge while going one step further to outperform the competition.
Combine Short And Long-Tail Keywords
In addition to the ‘head-words’ which are your standard keywords, we also have long-tail keywords which are full questions and the like. Your shorter keyword could be ‘cooking chicken tips’ while the long-tail keyword is ‘how to add flavor to chicken when cooking’.
Conclusion
With the competition being so prominent in every single industry, it can be tough to get your SEO right but there are tools available to help. We advise taking your time because getting SEO right will allow your site to become visible and accessible to a large portion of your niche. Don’t be afraid to ask if you need professional help and feel free to read our Jaaxy review if you want to continue your research.
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I hope you enjoyed this post and if you have any questions about keywords or want to leave your own personal experience with keyword tools, leave a comment below.
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